It took days of going through more than a thousand customer reviews and conducting expert researches to narrow down the list. Weve included a comparison table below to give you a quick summary of our top 7 google analytics. Its followed by an in-depth review of each google analytics. Hopefully, once you are done reading this article, you will be well informed about google analytics and be able to select the right google analytics for you without any hesitations.
Best google analytics
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1. Google Analytics Breakthrough: From Zero to Business Impact
Description
A complete, start-to-finish guide to Google Analytics instrumentation and reporting
Google Analytics Breakthroughis a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success.
Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills:
- Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel
- Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates
- Master Google Tag Manager for greater flexibility and process control in implementation
- Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off
- Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities
- Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language
- Gain a more complete view of customer behavior with mobile app and cross-device tracking
- Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing
- Improve data storytelling and foster analytics adoption in the enterprise
Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage.
Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne and a foreword by Avinash Kaushik enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
2. Google Analytics Uncovered: How to Set Up and Maximize Ecommerce Data in Google Analytics
Description
Yogi Berra once said "If you dont know where you are going, you might end up somewhere else." In the analytics world, proper tracking is what helps you make sure you end up where you want to be. The problem is, many small ecommerce stores do not take full advantage of the capabilities offered to them with proper and complete Google Analytics installation simply because they don't know how to connect all the dots to make it happen.
This step-by-step instruction manual guides its readers through setting up and configuring Google Analytics for optimal ecommerce reporting. It connects the dots between key Google products making them work together like a well-oiled machine, and is perfect for hands on do-it-yourselfers, web developers, or those wanting learn more about how to install Google Analytics and maximize the data gathered for ecommerce reporting purposes.
It covers a number of topics including what conversion rate is, why it matters for your business, and how to gather data to accurately report the metric. Youll learn to setup detailed ecommerce tracking including shopping and sales funnels, Google Ads conversion tracking, Google Analytics goals, accurately cross tracking goals and conversions from third party sites (like PayPal), excluding traffic that shouldnt be in reports and more.
Additional topics covered include:
- Setting up different analytics properties and views
- Giving access to outside users
- Creating filters
- Google Tag Manger setup and configuration
- Setup and tracking of on-site search
- Demographics and Interest Based reportinga key feature needed to run Google Ads Remarketing
- Google Ads Remarketing setup and configuration
- How to build targeted audiences you can effectively remarket to
- The difference between static remarketing and dynamic remarketing, and when to use each
- Linking Google products together to gain optimal tracking
- Goal match types and the difference between them.
- Linking Google Ads to Google Merchant Center (ecommerce stores must do this to run shopping ads, dynamic display ads, and dynamic remarketing campaigns)
Complete with pictures and step-by-step instructions, this easy to understand guide teaches you how to solve the Google Analytics puzzle and gain more insight from your ecommerce metrics, then use that insight to make business decisions which will increase sales.
3. Mastering Google Adwords: Step-by-Step Instructions for Advertising Your Business (Including Google Analytics)
Description
With billions of entries on Google, it can be easy for anyone to become lost.
This can be problematic for people who are trying to run their own businesses and make them stand out in some fashion. Regardless of how focused or specific your keywords might be, you might still struggle to make your site visible on Google. Even if you have a local focus, it can still be a challenge to stand out among other people in your local community who are using the same keywords.
The regular SEO practices that you use might not be enough. You might have done everything possible to make your site visible and easy to find, but your listing is still not showing up as well as you might have hoped. This can be a problem if your competition becomes easier to spot and gets more attention than you.
Google AdWords is a popular pay-per-click or PPC advertising solution that provides a simple approach to handling your Google content.
4. Google Analytics Demystified (4th Edition)
Description
Learn Google Analytics Step-by-Step in Plain EnglishThe 4th Edition of Google Analytics Demystified covers Google Analytics' current features, paying special attention to new metrics, support such as Intelligence Questions, and the new Global Site Tag tracking code. The book discusses the characteristics of the new code as well as the code's impact on page and link tracking, Ecommerce reporting, and event creation and transmission to Google Analytics. Additionally, new scripts have been provided to allow scroll depth, video play and form completion monitoring when the new tracking code is used. Google Analytics is a free platform that you can use to significantly improve the performance of your digital properties. Unfortunately, many are deterred from using the data provided by Analytics because they fear that it is too complicated, too technical, and too time consuming. Google Analytics Demystified eliminates all of these potential barriers. The 4th Edition of Google Analytics Demystified covers Google Analytics current features, paying special attention to those that have been added or updated in the past year. All of these features are explained in easy-to-follow, non-jargon discussions with particular emphasis on interpretation and strategic application. The book helps you better understand how to use and apply Google Analytics data so that you can immediately improve the success of your own digital property. Google Analytics Demystified is real-world in orientation. It presents practical examples and is written for those who want to improve the performance of their digital properties without being sidetracked on technical detours. As a result, the book helps you better understand how to use Google Analytics to make better informed and therefore more successful decisions. The sequenced instructional approach will help you answer questions such as:
- How do visitors find my site and what do they do when they arrive? What are the most common entrance pages? What are the most common exit pages?
- What content do my visitors find most interesting and motivating? How much of my content is actually being consumed? What do visitors do after they read my content?
- How easily can site visitors find what they are looking for? Is my site content aligned with the search terms my visitors use?
- What can I do to improve visitors experiences and facilitate site interactions?
- How effective are my campaigns and how can I make them more effective?
- How are my site transactions influenced by visitor characteristics and other aspects of site engagement?
- How do I create and evaluate site goals?
- How can I conduct tests to optimize my sites layout, content, organization, and navigation?
- How can I identify and examine the characteristics and behaviors of key subgroups of site visitors?
- How can I monitor and evaluate important site interactions, such as downloads, video viewing, and page scrolling?
- How can I ensure the integrity of my data by eliminating referral and ghost spam?
- What can I learn from an examination of individual visitors and their behaviors?
- What is the Lifetime Value (LTV) of my customers acquired through email, social media, and paid search?
- How do I calculate certain metrics not provided by Google Analytics, such as Revenue per User or Searches per User?
- How do I create a custom report that is tailored to my exact information needs and business goals; and how do I share this report with colleagues and clients?
5. Learning Google AdWords and Google Analytics
Description
Learning Google AdWords and Google Analytics is going to launch and advance thousands of successful careers in digital advertising and digital analytics around the world. Learn from an expert who designs and presents hundreds of courses, including courses for Google. Internationally recognized educator, digital course designer, consultant and conference speaker, Benjamin Mangold, shares his passion, experience and knowledge of real-life campaigns and customers. Learn from an expert who cares and knows how to share.6. The Secret to Capitalizing on Analytics: A Web Analytics Approach for Beginners
Description
The Secret to Capitalizing on Analytics' purpose is to help start-ups, students, beginners and entrepreneurs understand how to use data to optimize and improve their business and marketing strategy. All businesses today, no matter what their size, need to know how their website is performing. Without analytics, there is no way for a company to know how their website is performing in terms of attracting, informing and converting visitors.In this book, you will learn how to get started with Google Analytics and how to set it up for optimal tracking. You will also learn to assess which marketing campaigns bring the best traffic to your website, which pages on your website are the most popular and how to extract information about your visitors. Information such as location, interests, age, behaviours and more so you can better understand your web traffic and capitalize on your marketing. You will also learn how to capitalize on the different trends and tools that are available.7. Advanced Web Metrics with Google Analytics
Feature
SybexDescription
This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.
Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
- Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users
- Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports
- Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms
- Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.
